CBNA
New Design System & Integrated Campaign | Senior Art Director, Dixon Schwabl

The Problem
CBNA wanted a new design language to carry the brand forward, one that could shift focus toward the perks that set their accounts apart, without losing the community-first feel that’s core to the brand.

The Solution
We built a new visual identity and campaign around it, centered on CBNA’s perks as the hero of the story. Rather than leading with rates alone, we highlighted the tangible benefits customers get by banking with CBNA, making the value feel real and immediate, while still keeping the brand’s community roots front and center.

My Role
I developed the new design system, built around the visual language of text message bubbles, a fresh, approachable concept designed to resonate with a younger audience while still feeling natural to CBNA’s more traditional clients. It gave the brand a modern voice without losing its warmth. I worked closely with our copywriter and creative director to bring that system to life, translating the perks-focused direction into a full integrated campaign spanning OOH billboards, HTML ads, print, paid Meta ads, and mailers, giving CBNA a consistent, standout presence everywhere their audience showed up.

Channels
OOH, HTML ads, print, paid social, direct mail