Consider Carestream
Integrated Campaign | Web Designer, Verdi Group

The Challenge
Carestream needed a campaign aimed at hospitals and practices to encourage them to integrate their radiology software into one unified ecosystem, built around their Vue Clinical Collaboration Platform.

The Solution
I produced the web execution for the campaign: five emails, one landing page, and five display ads, each built around the platform’s four core proof points. The landing page highlighted those same offers and themes while also featuring a case study that showcased additional benefits not covered in the emails.

While designing the emails, I noticed the headlines, as written, were landing very similarly across the set. I worked with our copywriter to rework them into a consistent structure, allowing each email to open on the main headline, animate through the campaign’s supporting points, and land back where it started. For the banner ads, I carried those same themes into a design that worked within the visual language of Carestream’s existing ad campaign, keeping the new work consistent with what was already in market.