The New York State Fair
Integrated campaign | Digital Designer, Dixon Schwabl

The Challenge
The New York State Fair wanted to shake the typical, expected image of a state fair and reach a broader, more diverse audience, both in who the fair appealed to and what it had to offer.

The Solution
Working with our creative team, I helped build a campaign that repositioned the fair as more inclusive and more exciting than people expected, highlighting diverse offerings and speaking to a wider range of attendees. The campaign went on to earn three Addy Awards, and the fair saw year-over-year growth in attendance.

ESL Federal Credit Union
Infographic | Digital Designer, Dixon Schwabl

The Challenge
ESL wanted to engage their audience around home remodeling and loans, topics that can feel expensive and overwhelming, without coming across as a hard sell.

The Solution
I worked with our content writers to design an infographic that broke down the real costs of remodeling and home loans in a way that felt genuinely useful, not promotional. By positioning ESL as a trusted, informative source rather than a seller, we aimed to spark conversation and build credibility with their audience while still providing real value.

Finger Lakes Vistors Connection
Infographic | Digital Designer, Dixon Schwabl

The Challenge
The Finger Lakes are breathtaking and perfect for adventure, but each lake and its surrounding area has its own distinct character. FLVC wanted a way to showcase that individuality and inspire visitors to explore new places around the lakes.

The Solution
I designed an infographic that highlighted what makes each lake and its surrounding area unique, presenting the region in a fresh, visually engaging way that encouraged exploration. I also created additional infographics and ads for FLVC to support their broader visitor campaign.

Dixon Schwabl: Good Stuff
Infographic | Digital Designer, Dixon Schwabl

I worked alongside our creative director to design the website and infographic, built to highlight the content we were creating and humanize the culture at Dixon Schwabl. We wanted something that brought the whole team together and told a unified story of how the pandemic had changed the way we worked.